Customer Service: One Reason Why Apple is Awesome

Last weekend I bought a new MacBook Air. Rationally, I did it because I wanted to reduce the weight of my travel bag; actually, I did it because it looks cool and I wanted a notebook with solid state storage.

After spending a day with it and getting it all set up for my office and home networks, installing software, and copying files from my older MacBook Pro, I decided to take it in to the office. As I was walking from my car into the building, the strap on my bag somehow unfastened and the bag and all its contents (the new Air and also my iPad) crashed onto the concrete floor.

I unzipped the bag to look inside; the iPad seemed OK, but the Air had a big dent in the corner of the case. Opening it revealed damage to both the top lid that contains the display and the bottom that contains the keyboard and logic board. Miraculously, the thing still worked and there was no damage to the screen. I probably could have lived with it, but the bent metal was keeping the top from closing completely on that side and I was afraid that the display would eventually get damaged from flexing.

So I made an appointment with the Apple Genius Bar at my local Apple Store in Tampa, and took the machine in. I was expecting that the lid and bottom case would have to be replaced and that it would cost me a fair amount of money.

The employee there looked at it, confirmed my view of what had to be replaced, and said that they would fix it — for free!

I was floored. I know that it is going to cost them at least a few hundred dollars in time and materials for this repair. In addition to this, they thought it would take 5 days to get the parts since the machine was so new, but three days later they completed the repair.

So now I'm on the way to pick up the computer and definitely thinking that I am going to be a loyal Apple customer for a long time. Way to go, Apple!